Laura Valls · Founder, LV Korea Desk · Based in Seoul, South Korea (Asia/Seoul).
Connect on LinkedInAbout Laura
17 years inside the Korea-Europe trade relationship, not watching from the sidelines.
I'm a Spanish commercial operator. I've lived and worked in South Korea for 17 years, not advising from a laptop in Europe, but inside the actual relationship between Korean buyers and European suppliers.
I've spent my career in the ugly part of cross-border business: the rejected claims, the mid-contract price pressure, the emails that stop getting answered, the meetings that keep getting pushed, the relationships that quietly rot while both sides talk past each other.
For years I fixed these problems as part of my own sales role, for clients, and sometimes just as a favour. Korea Trade Dispute Resolution turns that experience into a paid, structured service. So exporters don't have to figure it out alone.
My job is simple: figure out what's really happening, name what you don't know yet, lay out your options, and help you make the next move. When a case needs a lawyer, insurer, inspector, or customs broker, I bring them in. I don't pretend to be them.
Credentials
- Based in South Korea for 17 years; cross-border business experience since 2009.
- Executive MBA, IE Business School.
- MSc in International Business, University of Dundee.
- Former international business role inside Daewoong Pharmaceutical.
- Founder of LV Korea Desk and Meat Trading Hub.
- Significant experience in the food, meat, ingredient, and consumer-goods sectors.
- Spanish and Catalan native speaker, fluent English, operational Korean.
- Experience in pricing, claims, negotiations, risk management, product adaptation, and distribution.
This is a founder-led service. You work directly with Laura throughout: the same person reads your documents, conducts the interview, writes the assessment, and prepares the next commercial move. It is deliberately senior, direct, and confidential, not a team of junior analysts.